Pumpkinville 2025 - Branding / Illustration

As the sole in-house designer, I led brand identity, art direction, and graphic design for Pumpkinville 2025, an annual fall event at Myriad Botanical Gardens. The illustrative logo reimagines the garden's botanical world through pumpkins, vines, and warm autumnal textures, balancing curiosity and seasonal whimsy. The concept extended across every touchpoint: magazine spreads, event advertising, posters, tickets, postcards, signage, and digital, a fully cohesive system across print, digital, and environmental design.